Eyeline, framing, and the phone-in-hand look
Lesson 7 of 12 in Talking-Head Ads Without Hiring Anyone · 7 min
The creator should look just off-lens, the way someone does when they are talking to a phone held slightly below eye level. Frame chest-up with headroom to spare so captions have somewhere to go. Dead-centre and dead-on is the corporate look and it kills the format.