Talking-Head Ads Without Hiring Anyone

A creator who looks the same in every clip, says a script written for the mouth rather than the page, and cuts to product B-roll at the two points where attention dips. The format that carries cold traffic.

What you finish with

A 30-second testimonial ad delivered by one consistent on-camera creator.

What you need

Finished the unboxing course, or comparable. A product and three real customer reviews.

Lessons · 1 hr 41 min

1. Pull the one sentence out of three reviews (5 min)
2. Cast against the buyer, not against your taste (8 min)
3. Lock the face so it survives ten clips (10 min)
4. Write for the mouth, not the page (8 min)
5. Record the read, or generate it (8 min)
6. Lipsync: getting the mouth to land (10 min)
7. Eyeline, framing, and the phone-in-hand look (7 min)
8. B-roll cutaways that keep the product in the ad (12 min)
9. Cut the thirty seconds (10 min)
10. Captions for the eighty-five percent watching muted (8 min)
11. Three variants from one read (10 min)
12. Write the disclosure line and check every claim (5 min)