B-roll cutaways that keep the product in the ad

Lesson 8 of 12 in Talking-Head Ads Without Hiring Anyone · 12 min

Generate three product clips: in hand, in use, and one detail. You will cut to these at roughly seconds eight and nineteen — the two points where a talking head loses people. Match the light of the B-roll to the creator's room or the cut will jump.

Next: Cut the thirty seconds