Retargeting Creative That Isn't Just the Same Ad Again
Three audiences with three different reasons for not buying, answered by three different ads built from one asset set. The course for people already spending money who are showing all of them the same video.
What you finish with
A three-ad retargeting set keyed to viewed, abandoned and lapsed.
What you need
A live ad account with retargeting audiences, and an existing ad you can rebuild from.
Lessons · 1 hr 50 min
- Write the sentence each audience is thinking (8 min)
- Viewed, not added: the objection ad (10 min)
- Added, not bought: the friction ad (10 min)
- Lapsed buyer: the second-purchase ad (10 min)
- One asset set across all three (16 min)
- Three different opens over the same footage (12 min)
- Offer laddering without training people to wait (8 min)
- Frequency, fatigue, and when to refresh (8 min)
- Assemble the set in Marketing Studio (12 min)
- Read the results by audience, not in aggregate (10 min)
- Set the refresh cadence (6 min)