Watch three unboxings and mark the buy moment

Lesson 1 of 11 in The 15-Second Unboxing Ad · 4 min

Watch three unboxings with the sound off and write down the exact second you decided you wanted the thing. It is almost never the product shot — it is the moment before it. Name the three beats you are going to build: anticipation, reveal, proof.

Next: Photograph your product so the model can use it