The Product Reveal

Ten seconds, one transition, and the whole craft is in what you withhold and for how long. The shortest course here and the one with the best ratio of effort to attention earned.

What you finish with

A 10-second reveal cut, three endings, ready for a launch post.

What you need

A product and something to hide it behind — cloth, box, shadow, smoke.

Lessons · 54 min

1. Time how long the product stays hidden (4 min)
2. Choose what conceals, and for how long (5 min)
3. Build the before state (8 min)
4. Your first transition (10 min)
5. Timing the beat (8 min)
6. Sound design, including silence (7 min)
7. Three endings, one file (8 min)
8. Posting without spoiling it (4 min)