Problem → Solution in 20 Seconds

The oldest structure in direct response, built properly: a real problem taken from your own reviews, one shot where the product arrives, and proof that shows rather than claims.

What you finish with

A 20-second problem/solution spot with a legible offer end card.

What you need

Access to your product reviews or support inbox. A current offer.

Lessons · 1 hr 43 min

1. Sketch the four blocks of your twenty seconds (5 min)
2. Find the real problem in your reviews (12 min)
3. Stage the problem without being miserable (10 min)
4. The turn: the single shot where the product arrives (10 min)
5. Proof that shows rather than claims (10 min)
6. Write the offer so it does not read as desperate (8 min)
7. The end card (10 min)
8. Generate the three shots properly (14 min)
9. Pacing and the one-and-a-half-second rule (8 min)
10. Check every claim against your category's rules (8 min)
11. Export the placement variants (8 min)