The Hero Launch Film

The film that goes at the top of the product page and on the launch post. Five beats, one look, thirty seconds in a single take where the shot allows it — and a title card whose type is actually legible.

What you finish with

A 30-second launch film with sound, delivered 16:9 and 9:16.

What you need

A product, a decided launch date, and a brand palette you can name in hex.

Lessons · 2 hr 5 min

1. Write the one sentence the film has to land (5 min)
2. Shot list before prompt (10 min)
3. Build the key art the film moves through (12 min)
4. Rewrite the five beats as one camera journey (8 min)
5. Writing camera: move, lens, speed (8 min)
6. Lighting the product in words (8 min)
7. Your first ten seconds, and reading what came back (12 min)
8. Extending to thirty without the shot falling apart (14 min)
9. Native audio: room tone, foley, and when to mute (8 min)
10. The title card that people can actually read (10 min)
11. Recut for 9:16 without losing the product (12 min)
12. Colour: matching the film to the brand (10 min)
13. The four files you actually need (8 min)